Diamond Reign

Project Brief

Overview

For AIGA DC's annual CreateAthon event, I was tasked with helping Tech Turn Up, a non-profit organization dedicated to helping underprivileged youth learn technology skills. During this 24-hour creative marathon, teams of volunteers worked to help local nonprofits. For my team, our challenge was to assess Tech Turn Up's branding on different platforms and provide solutions to help their brand gather more attention from their targeted audiences.

Deliverables

• Redesigned Homepage
• Slidedeck
• Brandbook

My Role

My smaller team focused mainly on revamping Tech Turn Up's homepage and branding. My role was to collaborate with volunteers to ensure consistency and effectiveness across platforms, aiming to elevate their brand and contribute to their mission. Also I was tasked in creating mockups for the client, helping the client imagine the branding changes in real world examples.

AIGA... 24 hour Creatathon

With a tight 24-hour window and a small assembled remote team of 6 members, how can what can we inovate within to tackle Tech Turn Up's problem. How can we innovate within this limited timeframe?

Design Process

Given our tight limited time and due to everyone needing to pair off into smaller teams to break up the deliverables, all of us quickly worked together set strict guidelines on Tech Turn Up's branding. Allowing us to have consistency with all our designs. We decided on the fonts and colors, mood boarded inspiration, and had regular checkins with each other.

Logo Process

During the logo design process, I explored numerous sketches and iterations. Ultimately, I settled on a combination of a serif font with a script font, complemented by the inclusion of a crown and sparkle icon. This approach ensures versatility, enabling the logo to adapt seamlessly across various platforms such as makeup packaging, social media, the client's website, and beyond.

Style Guide

Created a style guide that showcases the colors, fonts, and logo styles for the brand. The developed branding style guide acts as a valuable tool in ensuring consistency across all brand assets and communications.

Branding

The branding strategy incorporated vibrant purple and neon green accents to match the energetic vibe of the client's name, 'Tech Turn Up.' Inspired by computer code and technology, the typography was selected to reflect this theme. Additionally, while retaining the existing logo, we integrated more icons to enhance visual representation.

Results

To aid the client in visualizing our proposed changes, my team crafted various mockups showcasing real-world examples of Tech Turn Up's new branding and homepage.

Conclusion & Takeaways

Through my experiences, I gained a deeper understanding of applying another brand's style in different contexts, while also learning to adapt to short time limits and limited resources. Moreover, with the inclusion of a game designer, I further honed my ability to apply UX/UI practices effectively within a gaming context, enriching my skill set and expertise in this area.

tech Turn Up

Analyzing the branding messaging and communication for Tech Turn Up, a non-profit organization in Washington, DC, that focuses on teaching kids skills in STEAM to promote equity and foster creativity.