DiamonD Reign
Designing the branding and logo for Diamond Reign Beauty, a newly launched makeup brand that empowers individuals to discover their inner confidence and radiance.
Role
Graphic Designer
Client
Freelance Design
Tools
Illustrator, Photoshop
Year
2023
Project Brief
Overview
The client is in need of a sophisticated and luxurious logo for their makeup brand, Diamond Reign. The brand is designed to be all-inclusive, appealing to both men and women, empowering individuals to feel like royalty, enabling them to create their own majestic palace with the assistance of Diamond Reign cosmetics. Looking for a typography-based logo with imagery symbolizing royalty.
Deliverables
Primary Logo + Logo Variations, Branding Style Guide
Diamond Reign's Mission
Empower individuals to discover their inner confidence and radiance, using makeup to help them feel like royalty
Mood Board
In crafting the mood board, I meticulously chose visuals that embody the luxurious and regal personality envisioned for the client's brand. This involved collecting imagery, colors, and typography that resonate with the brand's essence. The goal was to create an elegant aesthetic, achieved by utilizing a clean palette of white and gold, with subtle accents of pink.
Logo Process
During the logo design process, I explored numerous sketches and iterations. Ultimately, I settled on a combination of a serif font with a script font, complemented by the inclusion of a crown and sparkle icon. This approach ensures versatility, enabling the logo to adapt seamlessly across various platforms such as makeup packaging, social media, the client's website, and beyond.
Style Guide
Created a style guide that showcases the colors, fonts, and logo styles for the brand. The developed branding style guide acts as a valuable tool in ensuring consistency across all brand assets and communications.
Results
After presenting the initial draft to the client, I refined the logo based on any feedback or changes requested. To assist the client in visualizing how the logo could align with their brand, I placed it on various mockups representing potential applications for Diamond Reign.
Accessibility Tests
In crafting the UI style guide, I drew inspiration from Overwatch's current design aesthetics, aiming to embody a sleek, modern, and futuristic vibe. Taking cues from the renowned game, I incorporated elements such as bright glowing overlays to infuse a dynamic and visually striking aspect into the user interface.
About Me
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