Active Terp
Campaign
Designing a health and wellness campaign at the University of Maryland to inspire and empower students towards healthier habits and active living
Role
Graphic Designer
Client
UMD Recreation & Wellness
Tools
Illustrator, Photoshop
Year
2022
Project Brief
Overview
As part of the University of Recreation & Wellness's efforts to promote student wellness, I was tasked with creating visual materials for the Active Terps Live Well campaign. This included designing signs, stickers, and promotional items for events to distribute and promote the campaign. Additionally, I created icons and illustrations for future use. The goal was to excite students about living actively through fun and playful designs.
Deliverables
Outdoor Signage, Stickers, Promotional Materials, Illustrations, Icons
Moodboarding
Before diving into the design process, I began by creating mood boards in Figma Jam. These boards helped me gather potential fonts, colors, and design inspirations. Additionally, I organized the design references provided by the client and envisioned the direction of the campaign based on their input.
Results
I used the client's branding to create lively designs that could be used for different needs. The client was pleased with the results and asked for more design materials, showing that they were happy with how well the campaign was working.
Accessibility Tests
In crafting the UI style guide, I drew inspiration from Overwatch's current design aesthetics, aiming to embody a sleek, modern, and futuristic vibe. Taking cues from the renowned game, I incorporated elements such as bright glowing overlays to infuse a dynamic and visually striking aspect into the user interface.
